Laura Lippay says, “Markup on a page helps both search engines and assisitive technologies (AT) like screen readers to understand what elements are in a page. For SEO, different elements like title tags, headings, or some schema markup can have more weight or value than other markup. People using assistive technologies are reliant on these structural elements to navigate through the page without being able to see it or without being able to use a mouse.

We’ll start with some easy SEO + accessibility overlaps: structural elements that you might deal with in your every day coding or optimization. Consider the accessibility side of implementing and optimizing these elements to provide a better experience for disabled visitors while you also build for SEO”.

Optimizing for Accessibility + SEO: Site & Page Structure Overlaps

MOZ

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