Leslie Ye says, “If you’re a sales rep, you’re probably on LinkedIn. (If you don’t, drop everything and go create a social selling-optimized LinkedIn profile right now.)

Take a closer look at your profile. If you’re like most people, it’ll include your job history, educational background, and your professional achievements.

But you’re not most people. You’re a salesperson — which means your LinkedIn serves a different purpose than anybody else’s.

In the course of my job, I’ve probably seen 1,000 salespeople’s LinkedIn profile. They’re B2B and B2C reps, sell in and to dozens of different industries, and work all over the world. And the vast majority of them make the same giant mistake: Their LinkedIn profiles are built for recruiters, not prospects”.

The Giant Mistake You’re Making on LinkedIn

HubSpot

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