Ben Davis says, “Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

Messaging – Allo

With Allo, Google is abandoning the necessity of logging in with a Google account (a la Hangouts) and allowing users to message each other using an encrypted service (though, controversially, this won’t be enabled as default). Allo will be tied to your phone number, much like WhatsApp.

In appearance, what we’ve seen looks a lot like Facebook Messenger. Indeed, messaging UX itself doesn’t vary a great deal across apps”.

VR, messaging or Assistant: Which is the best bet for Google?

Econsultancy

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