‘4 Secrets to Building Social Momentum’ – CMI
Jodi Harris says, “There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure.
In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media content success has little to do with where you distribute content, and everything to do with when you distribute content on each channel.
He suggests that, rather than “vomiting your content on every possible channel,” smart marketers should leverage the strategic concept of social momentum to master social content distribution – one channel at a time”.
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