Lauren Hintz says, “As strangers move through the sales funnel to become leads, opportunities, then customers, every interaction they have with your company — from engaging with marketing content, to email conversations with sales, to a kickoff call with your customer service team — is an opportunity to turn a stranger into a brand promoter.

What business wouldn’t want to get their hands on loads of customers eager to bring referrals to them?

As an inbound salesperson, you’re the translator between the generic messaging found on your company’s website and the unique needs of your buyer. Prospects want to know how features are specifically going to help them and their specific situation. Prospects also want to know that you care about more than just closing the deal. They want you to genuinely care about their needs aren’t a shark looking to take their money. This tailored sales experience is what turns visits into leads into happy customers who are promoters of your brand”.

4 Strategies to Convert Prospects Into Valuable Referral Sources

HubSpot

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