Drew Price says, “You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes.

I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me. Want an example? How about this subject line on behalf of The Home Depot: “New Lower Prices on Lightning.”

The lesson: Waiting until after approvals are finished to manually type in a variant subject line exponentially increases your risk of failure. (Side note: How cool would it be if The Home Depot actually sold lightning bolts?)

But many times it’s not just a contextual spelling or grammatical mistake that makes it through. Sometimes it’s the UX of a landing page, a broken link, or even just a backend issue”.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

HubSpot

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