Jess Bahr says, “It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.”

Now as cliché as it is to begin an article with a quote, I simply couldn’t resist.

Nor could I resist following Emerson’s advice, in this case seeking out reading recommendations from a group of marketers, from CEOs to entrepreneurs, with rare intellect.

Marketing intelligence comes from many places: experience, education, mentorship, and I’ve found, excellent reading materials.

So I polled some awesome marketers to find out what’s on their bookshelves. Unsurprisingly, there was a common theme among their recommendations”.

Inspiration Meets Strategy: The Top 10 Must-Read Books for Marketers

Business.com

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