‘Your 5-Step Guide to Creating Quality Content — Every Time’ – Entrepreneur
Entrepreneur team says, “The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.
1. Is My Content Error Free?
Trustworthiness is a major factor when it comes to a page’s ranking with Google. Boosting a company’s integrity is also one of the main focuses of any content marketing strategy as consumers are much more likely to make a purchase from a business they trust. Content that is riddled with grammar errors and misspellings, uses bogus or outdated sources, or is poorly organized will not only fail to rank well with Google, it will not rank at all with consumers.
Before marking any project as complete, take the time to read the text out loud to yourself. Reading aloud forces you to go slower and hearing your words can help you find clunky sentences and other errors. Don’t be afraid to use tools like Grammarly, Ginger, or PaperRater. While none of them are perfect, they will all help you catch basic errors and typos”.
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