‘Five implications of Android Instant Apps for marketers’ – Econsultancy
Ben Davis says, “Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.
Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later.
Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications?
A game changer for NFC?
The whole debate around customer experience with iBeacons comes down to the app. Marketers can only target those with their app installed and the challenge is providing genuinely useful functionality that also happens to be interruptive.
So far, iBeacons haven’t been a success. But in the world of Android, neither has NFC”.
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