Ann Smarty says, “Early this year, mobile technology company Blackberry released a survey that claimed 26 percent of the entire world population was using mobile social media.

To put that into perspective, there are currently 7.125 billion people on planet Earth as of a census done in 2013.

Let’s round that down to an even seven billion. A 26 percent share of those people would be 1,820,000,000. On the social web, 1,820,000,000 are looking at social media websites through web versions and apps.

Just imagine for a second that you manage to reach one percent of that user base with your social media ad campaigns. That is a reach of 18,200,000.

Best of all, that number of impressions is not wishful thinking. Companies do it all the time; McDonald’s has around 70 million followers across their platforms, and growing. Which doesn’t even look at their other metrics, such as engagement and conversions”.

How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices

Business.com

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