‘TAG launches “Certified Against Fraud” program’ – Marketing Land
Ginny Marvin says, “The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program.
Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.
“Going forward, TAG will name and proclaim the companies leading the fight against digital ad fraud through a ‘Certified Against Fraud’ seal that recognizes their efforts to protect partners and customers,” said Mike Zaneis, CEO of TAG. “Participants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud: ‘Are youTAG Certified Against Fraud?’ As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.”
Depending on the role they play in the supply chain, companies will need to comply with specific guidelines in order to qualify for the TAG “Certified Against Fraud” seal”.
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