Jennifer Johnson says, “Trying to go viral? It seems like everyone is these days.

That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.

While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies.

In doing so, we examined four “viral” posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. It’s also worth mentioning that we chose to focus on smaller sites for the sake of this analysis to get a better idea of how one viral post can affect traffic, reach, and page rank”.

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

HubSpot

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