Alex Lopes says, “You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to the child’s table.

But sales? Sales always gets a seat at the grown-up table. How do they do it?

After all, you’re just as responsible for driving revenue as the sales department. They wouldn’t have great sales-ready leads to close if it weren’t for your content marketing efforts.

As professionals, we want our work to be viewed as critical to growing the companies where we work. But here is the brutal truth: Executives measure the success by revenue, not by effort.

Traffic and leads are great. However, if your content marketing efforts don’t directly move the financial needle, you probably aren’t going to be invited to the grown-up table”.

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

Content Marketing Institute

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