‘7 New Twitter Features You May Have Missed’ – HubSpot
Meghan Keaney Anderson says, “In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression. In the face of a negative narrative, the company has been quick to take action and has focused predominantly on changes geared toward the user.
Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform.
We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. Marketers, take note”.
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