Polly Alluf says, “Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can’t be sprayed all over an existing mobile app.

Suggest something to a user at the wrong time or, worse, to the wrong user, and you’re out.

That’s why writing about using mobile engagement features sounds like a mantra: “the right engagement feature, at the right time, to the right audience”.

But how do you choose “the right feature?”

Over time, I realized that choosing the right engagement features is simpler when we look at where users are in their user lifecycle as it relates to the app.

What’s the user lifecycle? It is where the user is on their journey you’re your app? Are they onboarding, novices or masters of the app?”.

How to Address Mobile Engagement: Examining the User Lifecycle

Business.com

Sharing is caring