Tony Messer says, “We’ve all heard the mantra: Content is King!

But what exactly does it mean? What are the business benefits of Content Marketing and where exactly do you start?

We’ll let’s start with what not to do.

The fundamental mistake that most businesses make is to create content for content’s sake. Maybe they’ve heard that businesses that create content on a regular basis get better rankings and get more traffic.

These days anyone can easily churn out blog post after blog post, create dozens of podcasts, or draw up an infographic, and upload them to their website.

But creating content without a planned, predictable approach can at best mean you are wasting your time and at worst it can distract large amounts of a valuable resource from where it is needed; growing your business”.

In Search of Eyeballs: How to Create Killer Content and Get It Seen

Business.com

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