Peter Brooke says, “If your online marketing strategies aren’t generating the results you were hoping for, one or more of these common marketing mistakes may be to blame.

Online marketing strategies can be highly effective when used correctly, but there is a definite margin for error.

If you are making any of these common marketing mistakes, you may be effectively sabotaging your own efforts instead of helping your business succeed.

To help ensure your marketing efforts are helping, not hurting your business, we’ve got examples of five mistakes business make, and some simple online marketing tips that should get your strategies back on track.

1. Your Website Isn’t Optimized to Show Up on Top Search Results

What to do instead: Apply SEO tactics to gain a higher search position.

Ninety-five percent of customers only look on the first page of Google results when they are searching for services or products online, according to market research. That means that if your website isn´t showing up in the first page of search results, you´re essentially invisible to potential customers”.

Make It Work: How to Fix 5 Common Online Marketing Strategy Mistakes

Business.com

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