Kevin George says, “First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?

Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail.

Crafting the Perfect Email

Visually appealing email designs and flawless code are the basis to creating the perfect email experience. Even though email design is one of the most underrated aspects of the email marketing process, the impact email design can have on the success of a campaign is immense”.

The Ultimate Guide to Email Design Best Practices for Marketers

Jay Baer’s ‘Convince & Convert’ Blog

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