Ben Davis says, “Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact.

Here’s a summary of things to look out for in the coming weeks and months.

Start preparing now for expanded text ads

Text ads will include more characters for the first time since Google launched AdWords.

For mobile, neatly summed up by the GIF below, this means two lines of headline and more description”.

What do Google’s expanded text & local search ads mean for marketers?

Econsultancy

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