‘Why you should be looking at Facebook’s Audience Network’ – Marketing Land
Andrew Waber says, “Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for an inventory source that’s less than two years old, and reflective of the degree to which Facebook Audience Network (FAN) is transforming the mobile advertising landscape, thanks to its focus on native ads.
In a study Facebook released in early April 2016, researchers saw a 10x year-over-year increase in FAN-enabled apps using native formats, and 83 percent of all Audience Network inventory is now going to native, as compared to banner formats. Perhaps most importantly, earlier this year Facebook expanded FAN to mobile web inventory — dramatically broadening its reach.
The corresponding performance and the larger reach are responsible for the high level of demand, and they show why advertisers should view FAN as a critical mobile inventory source going forward”.
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