‘4 DIY Marketing Tips for Empty-Wallet Entrepreneurs’ – Entrepreneur
Maria Dykstra says, “I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy”.
#WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.”
The dilemma for the do-it-yourself entrepreneur is that you can’t afford to waste money on the things that do not work, yet you have to get something working for you — quickly and with little expense. What to do?
1. Facebook news feed ads.
Facebook News Feed Ads are perfect if you offer a free giveaway or a lower cost product; do not “boost” or create promoted posts. These are easy to manage but not as effective. Successful ad campaigns start with a visually stunning image. Create amazing images with free tools like Canva, integrate a clear call to action, mention your giveaway in the image, pay special attention to the landing page. For example, LeadPages team has spent years perfecting their landing page templates”.
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