‘5 Ways to Improve Your Millennial Marketing Strategy’ – Entrepreneur
Juliet Carnoy says, “Millennials are one of marketers’ biggest challenges. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge: In order to connect with this elusive audience, marketers will need to prioritize the values that matter most to millennials — like authenticity, individualism and brand experience.
Here are five concrete steps to improve your brand’s millennial-marketing appeal:
1. Tap into social networks.
In the past, advertising was consumed through traditional marketing channels, such as print and television. But millennials are the most digitally connected generation, consuming content across multiple online channels. One way to market to them, then, is a multi-platform approach through social media. A total of 71 percent of U.S. millennials are daily users of social networks and, according to Ipso, are spending a daily average of 5.4 hours on social platforms The best way to access millennials is through the platforms they trust and are already active on”.
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