Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies.

For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for.

Want to get started? Check out these eight strategies that will help you harness the power of inbound marketing for B2B.

Content

1. Repurpose Existing Content

B2B companies that blog attract more than 67 percent more leads than those who don’t, and if you’ve already started, you’re in a good position. Take the blog posts you’ve created, both long-form and short, and repurpose them into new content formats”.

9 Powerful Inbound Marketing Strategies for Boosting B2B Results

Business.com

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