‘A Marketer’s Guide to Building a Network of Influencers′ – ‘Convince & Convert’ Blog
Kristen Matthews says, “Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy.
Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms a lot of marketers in theory, and they resist adopting this type of marketing when, really, every brand is capable of building a network of influencers right now.
To get you started, this guide outlines the most crucial steps for brands who want to build a network of influencers.
Get a Pulse on Your Current Network
Unless your brand is new to the scene, you should have a list of happy customers or people who have written about you in the past. Gather up all these people into a list, and find the blog posts, forums, social posts, etc. in which these influencers say good things about your brand”.
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