‘Seven big challenges facing healthcare marketers’ – Econsultancy
Patricio Robles says, “Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges.
And perhaps few face the number of challenges that confront healthcare marketers.
Here are seven of the biggest that this group must contend with.
1. Digital underinvestment
By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their marketing dollars into digital.
According to Deloitte Consulting, healthcare and pharma marketers spent just $1.4bn on digital ads, a figure that lags marketers in other industries”.
Comments are closed.
