Brian Kolb says, “Earned media is that one component of content marketing that is MIA for too many marketers.

If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup.

Earned, owned, and paid media

To understand earned media’s role in your content marketing strategy, we first need to look at the three types of media – owned, paid, and earned”.

3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan

Content Marketing Institute

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