Dan Steiner says, “Brands have discovered the value of using video to engage customers and stand out in social media feeds.

However, when it comes to Search Engine Optimization (SEO), videos can be lacking.

You can include important information in your description, but that won’t cover everything described in your video.

Investing in a transcription for each video can help you generate valuable text-based content without having something written.

Here are several reasons a video transcription is a good idea for your company websites.

Boost Search Engine Visibility

The most important reason to transcribe your video is to provide content that can be indexed by search engines. This means when customers enter keywords related to the content of each video, your website will show up prominently”.

Beyond the Viewer: Why Transcribing Your Videos Is Crucial to Your Content Marketing Strategy

Business.com

Sharing is caring