Nikki Gilliland says, “Newsletter subscribers are an incredibly valuable asset for retailers.

By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.

As a result – and as our Email Marketing Census highlights – almost three-quarters of companies now rate email marketing as delivering an excellent ROI.

But are retailers really using emails to excellent effect?

From data capture to saying hello, here’s a look at the email sign-up process offered by a range of online retailers.

Let’s start with the best of the bunch.

Gap

Long sign-up forms can be off-putting, especially when it stretches to birthday or category preferences”.

Email newsletter sign-ups: How fashion brands welcome new subscribers

Econsultancy

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