Patricio Robles says, “Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren’t opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

Push notifications can be an effective tool in the fight against churn, and an effective marketing channel generally, but cutting through the clutter can be tricky given the proliferation of apps using push notifications.

Fortunately, according to mobile marketing platform Leanplum, marketers can increase their push notification opens dramatically by employing personalisation.

By just how much? After analysing more than 1.5bn push notifications sent between January 2015 and March 2016 by apps large and small, the company found that certain kinds of personalisation can increase open rates by a whopping 800%”.

Personalisation can lift push notification open rates by up to 800%: Study

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