Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text.

Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales. So it’s no surprise that 69% of marketing, sales, and business professionals have used video marketing, and another 31% are planning to.

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one of the many reasons the amount of video content is growing. On average, sites with video content get two more minutes of dwell time than sites that don’t.

You understand that video is powerful, but maybe you’re not sure what types of videos you need on your website, so here are the top three types of video that can form the foundation of a solid video content library”.

Three Types of Video That Marketers Need to Have on Their Company Website

MarketingProfs

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