Rustam Singh says, “Three, a major player in UK’s telecommunications and internet service providers, is about to be the first in the country to test out network backed ad-blocking on its mobile internet services. Starting 13th June and till 20th June, volunteering half a million users of the service will be trying out what could (hopefully) mark a trend of internet services across mobile networks. The company said it wants to give the customers “control, choice and greater transparency” over the content they consumed on the internet. This sparks yet another debate on the way we consider advertisements and the future of the internet as we know it.

For a major part, the entire internet is funded by advertisements. Every free website that generates or shares content, is backed by the strong financial support of advertisements. Naturally, everyone writing, designing, coding, managing, editing and even the web space itself deserves salaries just like anyone else, and this is blocked by everyone using ad blocking methods. On the other hand, the consumer deserves the right to decide what he/she wants to view or consume, and how that is presented to him/her. Ad blocking is not only the consumer’s right, but also a necessary. Web ads may consume as much as 80% of your cellular data (read more by clicking here), and may also hoist a load of malware, trackers, privacy intruders and cause your whole web surfing experience be annoying ads. Ad blockers are completely legal as well”.

UK’s First Network Backed Ad Blocking is Going to Test Out Soon

Entrepreneur

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