‘Who Doesn’t Believe Offline and Online Marketing Are Merging?′ – ‘Convince & Convert’ Blog
Steve Olenski says, “This particular post is a bit of an anomaly. See, I am writing this with just two percent of CMOs/marketers in mind. That may sound odd—why would I write something aimed at only two percent of anything?
I get that. I understand why you would question that logic. I questioned it myself before deciding to take this approach for this particular piece. I did so because I felt compelled to direct this squarely at you: the two percent of marketers who don’t think that offline and online marketing are merging.
And just where do these two-percenters come from?
They come from the report, “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age.” Results were released late last year after Gartner surveyed over 330 organizations on their 2015 marketing budgets and 2016 expectations”.
Who Doesn’t Believe Offline and Online Marketing Are Merging?
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