Webinars are a route many successful marketers use to bring in income. In that way, webinars are like TV infomercials, only a lot cheaper. Webinar systems are widely available. Unfortunately, although they are cheaper than infomercials, many webinar platforms are themselves pricey for small marketers. The best-known webinar platforms are priced out of the reach of beginning marketers. Check their pricing here: • Go to Meeting pricing • Webex pricing Even Mike Filsaime’s and Andy Jenkins’s WebinarJam, designed for individual marketers, is $397 per year, and it depends on Google... [...]

Samiksha Jain says, “FinTech space is fast evolving and creating a conducive business environment and support system for a large number of startups. One such startup, Click&Pay, T-Hub’s portfolio company and a mobile-based payment solutions enterprise, has partnered with YES bank to facilitate cashless, secure and flexible transactions for customers. As a part of this alliance, FinTech startup will issue YES bank sponsored mobile wallets and employ YES bank’s Immediate Payment Service (IMPS) payments platform which will help venture to process instant proximity transactions with... [...]

Kristen Dunleavy says, “Have a growing audience and a solid content strategy? Congrats! You’re on your way to monetizing your business with paid products or services. So how exactly can you make that happen? We talked to photographer Jared Polin, who makes a living from selling his photography guides to his 200K+ email subscribers and 500K+ YouTube followers. In the first part of our case study with Jared, we covered his free content strategy, where he explained his process for creating content and driving traffic to it with email. This time around, we wanted to know how he balances his... [...]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content... [...]

Your inbox, our inbox, and, for that matter, everybody’s inbox are getting flooded with mail. You can’t keep up. So email marketing isn’t as effective as it once was. People just don’t notice your mail when it comes in. Marketers used to send out broadcast messages to their whole mailing list and expect to get a reasonable response. But, too often, that no longer works. You need something that causes people to notice your message and actually read it. Message broadcasting to people’s desktops is the future of direct marketing. Andrew Darius has created software that... [...]

Courtney Eckerle says, ““The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. – Putting in place attributions in order to organize which channels receive credit – Transitioning analysis of those attributions from a transactional approach to that which includes well-rounded customer data “We’re attaching customer data so we get a long-term value in understanding the customer we’ve acquired, versus the transaction we just acquired,”... [...]

Liva LaMontagne says, “Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with the owner and other shoppers, and, ultimately, fill their shopping baskets and purchase the goods. Today’s digital stores (ecommerce websites) are striving to achieve the same goals as their brick-and-mortar counterpbrick-and-mortararts, with varying scopes of products ranging from unprecedented breadth (e.g., Amazon) to narrow specialization (e.g., your local cupcake bakery). Though ecommerce stores come... [...]

Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales. So it’s no surprise that 69% of marketing, sales, and business professionals have used video marketing, and another 31% are planning to. Part of Google’s algorithm... [...]

Chris Marentis says, “On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these, but I’m going to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like... [...]

Patricio Robles says, “Building a successful mobile app is difficult. Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren’t opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories. Push notifications can be an effective tool in the fight against churn, and an effective marketing channel generally, but cutting through the clutter can be tricky given the proliferation of apps using push notifications. Fortunately, according to mobile marketing platform Leanplum, marketers... [...]