’10 Communication Skills That Are Crucial to Sales Success’ – HubSpot
Leslie Ye says, “Good communication is crucial to sales success.
Sounds obvious, right? You can’t make a sale unless you’ve demonstrated value to a prospect. You can’t do that unless you’ve understood their problems and devised a strategy to solve them. In turn, you can’t do that until you get your prospect to tell you what’s wrong. And so on, and so forth …
The root of it all is the ability to gather and provide information in a way that makes your prospect want to do business with you. Your value proposition, your pricing, even your product’s features — none of that matters unless you’re able to get your prospects to talk to you and also listen to what you have to say.
So before you immerse yourself in buyer personas, case studies, and Marketing collateral, work on these 10 skills to ensure that when you’re talking to a prospect, you’re sending the right message”.
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