Brian Hughes says, “From televisions to T-shirts, the ability to return just about anything we don’t like helps fuel consumer confidence and online spending. The shirt didn’t fit right? Send it back. Don’t need that collector’s edition of Breaking Bad after all? Mail the DVDs back to Amazon. Want to sweeten the deal even more and increase purchases? Offer free return shipping.

When consumers receive free return shipping on online products, purchases increase between 58 and 357 percent over a two-year period, according to a 2012 research study. That’s all well and good for online retailers selling returnable products, but what about non-returnable products? Certain personal hygiene products, for example, could be tricky to return, especially once they’re partially used. So, how can you encourage the customer to take a leap of faith and buy your product if they can’t return it? Your solution: use customer testimonials.

Use Customer Testimonials To Overcome Buyer Skepticism

Use customer testimonials to overcome buyer skepticism, build trust and encourage would-be consumers to take a leap of faith and make that purchase after all. Testimonials reassure customers that other people who have used the product like it and would use it again”.

3 Tips for Using Customer Testimonials to Sell More Online

Small Business Trends

Sharing is caring