‘6 Little-Known Ways Agencies Can Generate More Leads’ – HubSpot
Jami Oetting says, “How do you find new clients?
This is a common question agency execs ask. But it’s not the right question.
Instead, you should be asking: How do new clients find my agency?
Yes, you should be asking for referrals from your current clients and building a list of prospects who would be a great fit for your agency’s expertise and services. But to build a more predictable and profitable agency, you need to define a sales funnel where prospects search you out for your expertise and authority. Clients are looking for agency partners on their own, so you need established acquisition channels that bring these searchers to you.
Try out these six tactics to deepen your prospect pool:
1) Create a Tool Your Prospects Will Use
What little task or question keeps coming up with all your clients? Is it something you can develop a tool, calculator, or decision-tree to help them answer? If so, making such a tool freely available on your website will give people who have the same questions a reason to keeping coming back to your website”.
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