‘How Wish uses ‘aggressive’ automated email in ecommerce’ – Econsultancy
Ben Davis says, “I reviewed the mobile UX of the Wish ecommerce app last week.
It’s a platform for bargain hunters and uses lots of tactics to create a sense of urgency.
In the week since signing up, I have received seven automated emails (as well as a number of app notifications).
Let’s have a look at Wish’s approach.
Day three: basket abandonment
Below is the second email I received (the first on day one was a welcome email and chiefly for email address verification). It points me towards an item I left in my basket.
One slight problem with Wish’s time sensitive offers is the fact that here is a product I had viewed at £8 when I used the app a few days ago. Now Wish is pushing it back to me at £9”.
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