Michele Linn says, “Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth.

Why are we so passionate about content strategy in the marketing world? As I mentioned in the original post, marketers have a lot to learn from content strategists. Our intent is not to turn you, dear marketer, into a content strategist; rather, we want to help you understand how to take what content strategists have been doing for years and apply it to your marketing. (You may want to hire a content strategist, and, if so, there are two primary types to consider.)

In general, understanding content strategy practices – and, where possible, adopting them – will help you in one or both of these ways:

– You’ll have a happier audience because they can find what they need and they have a better experience with your brand”.

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Content Marketing Institute

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