‘5 Up-and-Coming Social Media Tools You Should Know About’ – Entrepreneur
Anna Johansson says, “Social media marketing is still a new business tool, relatively speaking. There’s no magic formula for success, and the potential benefits of your efforts are broad and not entirely predictable.
That promise is appealing, especially to young entrepreneurs, but results don’t come automatically — even if you have a solid strategic foundation for your campaign. In fact, it requires a tremendous amount of planning, effort and refinement before you start to see results. And in most cases, the tools and features offered by social media platforms straightaway aren’t typically enough to give you the edge you need.
Social media operates in a hyper-competitive arena, and if you want to stay alive, you’re going to have to use the newest tools to support your efforts.
The key measure of success in social media, as in most other forms of marketing, is your overall return on investment (ROI). When most people think about ROI, they focus on the return they’re getting, and how to improve it”.
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