David Ly Khim says, “Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results.
Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well.

Morgan has written and optimized over 10,000 cold emails for over 200 companies over the last decade. She’s taken email response rates from 3% to 31% — a 10X increase — and helped sign hundreds of new customers by personalizing email templates for her clients, who include Lyft, KISSmetrics, 15Five, and When I Work.

Here are seven best practices Morgan follows when she writes email templates for her clients.

Download 21 email templates real companies use to generate new business.

1) Research your prospects like a journalist would.

You can’t just copy and paste a good email template without making any changes — that’s called a script. Instead, leave fields in your emails where you should fill in personal information about your prospect”.

7 Copywriting Strategies to Increase Your Sales Email Response Rate by 10X

HubSpot

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