Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago.

That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay.

To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content.

Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer. In a blog post, Facebook shared that people spend more than 3x more time watching a Facebook Live video on average compared to other video content.

In this post, we’ll dive into how Facebook Live video works and also take a look at what this means for the Facebook News Feed”.

A Quick Guide to Using Facebook Live Video

Entrepreneur

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