‘Eight reasons why content strategy should be central to every marketer’ – Econsultancy

Blake Cahill says, “Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.

Instead, they are looking for a more value-led approach to content.

At the same time, consumers are no-longer passive armchair spectators.

They are much more likely to be contributors and commentators on their own platforms and social media feeds.

In many ways, consumers are leading the debate – whether via social media, web, video, podcast or blog – which makes it even more important that the content that brands develop is smart, targeted and relevant”.

Eight reasons why content strategy should be central to every marketer

Econsultancy