Tim Peterson says, “Facebook is getting even closer to a human-level understanding of what people are saying.

Facebook has developed DeepText, a new way to parse text using artificial intelligence processes that’s quicker at picking up new languages and slang than traditional approaches. In a company blog post published on Wednesday, three members of the company’s applied machine learning team — Ahmad Abdulkader, Aparna Lakshmiratan and Joy Zhang — announced the technology that’s already being used across Facebook and Facebook Messenger.

DeepText is able to churn through “several thousands of posts per second” across more than 20 languages and understand what’s being communicated with “near-human accuracy,” according to the announcement post.

Facebook’s ability to comprehend what people are saying on its platform isn’t new. The company has been doing that for years in order to pick out which posts to show in people’s news feeds, which ads to show them and, more recently, which posts to show in its search results.

The new part is how good Facebook is getting at understanding what people are saying and, as importantly, how quickly it’s going to be able to get even better”.

Facebook’s DeepText has ‘near-human’ understanding of people’s posts

Marketing Land

Sharing is caring