Peter Arvai says, “The sheer volume of content that an organization needs to produce if it’s to match the marketing efforts of competitors is becoming overwhelming. A whopping 76% of marketers will produce more content in 2016 than they did in 2015, according to research from the Content Marketing Institute and MarketingProfs.

Keeping up is a tall order, but there’s at least one safe shortcut you can take, and it’s simply repurposing the arsenal of great content right under your nose: your company’s presentation decks.

Here are my top tips for turning any common presentation, such as a sales deck or a company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

1. Adjust top-level information

Unlike presentations, on-demand assets have to work hard to attract the attention of viewers. A good place to start is to rework the most prominent information, such as the title and whatever else is initially displayed”.

Four Tips for Turning Your Presentations Into Marketing Gold

MarketingProfs

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