‘How to build fast, effective landing pages’ – Econsultancy
Alex Painter says, “The quality of a landing page can make or break a marketing campaign.
But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading.
Here are four simple tips to help you build a fast, resilient landing page.
1. Keep it light
As a general rule, a web page that relies on a few small objects will load faster than a page that uses lots of large objects.
Avoiding visual clutter is good practice for landing pages anyway, so a well-designed landing page won’t be overloaded with super-sized image files. However, it’s important to ensure that the images you do use are optimised for the web”.
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