Business.com team says, “An independent record store we like to patronize recently announced on Facebook it was no longer updating its page due to a lack of traffic.

Instead, announcements about new stock and store information were moving over to Instagram.

Which is interesting, in part because, as Kurt Wagner notes in Recode, Instagram is making it more appealing to advertise on its photo-sharing (with an increasing percentage of video content) platform by “executing a familiar strategy. Facebook’s advertising strategy.”

Given that Instagram is owned by Facebook, that’s not particularly surprising. The question is, why would a business expect more business traffic on one platform than the other?

Part of the reason may be that Instagram’s focus on the visual, the site claims more than 80 million photos as well as videos are viewed daily, lends itself to “window shopping.”

Looking at clothes, or vinyl records or furniture, the whole nature of browsing”.

Instagram for Business: Taking Some Pages From the Facebook Playbook

Business.com

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