‘Marketing Automation Defined in 60 Seconds’ – Copyblogger
Demian Farnworth says, “Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation?
Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term?
If you fall into the second category, you’re not alone.
Marketing automation is a hot topic these days, and its popularity has grown rapidly since 2013, but it can be tricky to define.
What exactly is marketing automation? “.
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