‘What are chatbots and why should marketers care?’ – Econsultancy
Nikki gilliland says, “During the recent F8 summit, Mark Zuckerberg took to the stage to announce the integration of chatbot technology into Facebook Messenger.
Explaining his desire for the consumer to “be able to message a business in the same way you message a friend”, he proposed a new step forward for conversational commerce.
But hold the iPhone, Zuckerberg. Before you get us all excited about something we didn’t even know we needed…
What exactly are chatbots? And with brands like Uber, Skyscanner and Amazon already getting in on the act, why does it spell such big news for marketers?”.
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