Khalid Saleh says, “Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. How quickly (and easily) you are able to get people to opt into an email list, read a blog post, or share your content will decide the number and quality of your leads.

But how can you become better at conversion-oriented writing? In this post, I’ll show you 14 actionable tricks.

1. Use power words

Copywriters have used power words for years to create more compelling copy and evoke emotions in readers”.

14 Surprisingly Effective Tips for Conversion-Oriented Content

Content Marketing Institute

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