Ben Jacobson says, “When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. For B2B buyers to be open to engaging with you, they need to feel confident that you’ve got their best interests in mind for the long haul.

Get a free demo of HubSpot’s Website Platform to see how you can easily create and optimize your web pages.

People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations”.

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

HubSpot

Sharing is caring